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Canada's Marketing Hall of Legends is open for entries. Marketer on the Rise award returns, new DEI criteria and process introduced

Toronto, January 18, 2021 – Canada’s Marketing Hall of Legends (CMHOL), one of Canada’s most respected and renowned industry awards, is now accepting 2021 nominations.  This year’s celebration, run by AMA Toronto, is also bringing back the Marketer on the Rise award and introducing an enhanced criteria and process to better support and reflect today’s marketing community.


Prestigious, coveted, and open for entries — Canada’s Marketing Hall of Legends is back to honour our best,” says Miglena Nikolova, president of AMA Toronto. “Over the past 13 years, CMHOL has lionized 88 of the country’s top marketers to share their stories, promote business excellence, and inspire us all.”


Canada’s Marketing Hall of Legends honours the industry’s most outstanding visionaries, enablers, builders and mentors who’ve had tremendous impact on the field of marketing throughout their careers.  The Marketer on the Rise award celebrates Canada’s top up-and-comers — the next generation of influential marketers.   


Nominations can be made until February 18 on the CMHOL website


“Re-introducing the popular Marketer on the Rise award is an important part of our CMHOL programming this season,” says Jacob Kessler, VP, Canada’s Marketing Hall of Legends.  "Exceptional younger leaders, injecting innovation and fresh thinking into their fields and businesses, may become the Legends of tomorrow.  They need to be encouraged, recognized, and applauded.” 


CMHOL is also making changes to reflect its invigorated commitment to diversity, equity and inclusiveness (DEI) in Canadian marketing. 


“We’re acting on an acknowledged need to continue to evolve our awards to reflect the fast-changing and diverse marketing industry in Canada,” says CMHOL Jury Committee Chair David Kincaid, a 2014 Legend and founder of Level5 Strategy. “The CMHOL recognizes the challenge and necessity to work harder and set stronger examples of DEI in its programs and content.”  


To address and enhance DEI, the CMHOL is significantly expanding its national outreach to attract a broader range of nominations.  Importantly, the makeup of the CHMOL jury has also been reformed and new criteria for Legend nominations and selection established.  These changes enable CHMOL to more accurately represent the marketing community in terms of geography, line-of-business, gender identity and expression, race, ethnicity, disability, and sexual orientation.


A full list of jury members will be revealed in February.  This year’s award winners will be announced in March, then formally recognized and honoured by AMA Toronto on April 22 at a CMHOL virtual event.  


In addition to their induction into Canada’s Marketing Hall of Legends, award winners will participate in AMA Toronto’s popular Legendary Leadership Series.  Each event in the ongoing virtual series explores the stories, achievements, influence and learnings of a different Marketing Legend and engages the marketing community in thoughtful conversation about the industry, social trends, and innovations.


Canada’s Marketing Hall of Legends is proudly sponsored by Architech, a Toronto-based software company with over 15 years of experience in creating technology solutions for clients across North America.  


About Canada’s Marketing Hall of Legends (CMHOL)

Founded in 2004, Canada’s Marketing Hall of Legends honours Canadians who have dedicated their lives to the pursuit of excellence in the field of marketing. The award, created to spotlight the stories, people and brands behind Canada’s greatest marketing successes, recognizes a noteworthy body of work and a lifetime of achievements. Nominations for induction are held annually. An independent selection committee of top marketing professionals evaluates each year’s list of nominees.


About AMA Toronto

The Toronto Chapter of the American Marketing Association (AMA) is a not-for-profit community of volunteer marketers who have been creating opportunities for personal and business growth for more than 60 years in Canada. The AMA, with more than 20,000 members and 70 chapters across North America, is the largest marketing association in the world serving organizations and individuals who practice, teach and study marketing. 


Quick Facts

  • Since 2004, CMHOL has inducted 88 Canadian luminaries 


  • The criteria for CMHOL selection include the overall impact that marketing professionals have demonstrated in the Canadian or global marketplace through their ideas and contributions to marketing and brand building, as well as what they have done to give back and better the marketing community. 


  • The CMHOL brings together Canadian marketers, media, agencies and academic communities to select candidates whom they feel meet and exceed these criteria.


  • The reintroduction of the Marketer on the Rise award, and the initiation of reforms to jury makeup and the Legend nomination and selection process, illustrates the association’s commitment to advancing DEI and to evolving CMHOL to better serve and reflect Canada’s marketing community.