Aaron is an accomplished marketer with an entrepreneurial spirit, a passion for creativity and a track record of success. Known for his insightful and strategic thought leadership, Aaron is a champion of corporate social responsibility, and continuously pushes the boundaries within the marketing industry. Aaron is a team leader dedicated to coaching other marketers, and has spearheaded recruiting efforts for both his current and previous employers. Aaron graduated from the Richard Ivey School of Business HBA program in 2007 with distinction, specializing in Marketing and earning a Certificate in Entrepreneurship. Starting his career with Campbell Canada, he was promoted to Brand Manager in 2009 and has been a Senior Brand Manager at Kraft Foods since 2013. Aaron consistently elevates the vision and strategy for the brands he works on, inspires fresh thinking and provokes bold plans from product innovation to original communications campaigns. He has been recognized through industry events and competitions, and is widely considered someone to watch. On a personal level, Aaron is passionate about filmmaking, music, food, camping and travel.
Aaron consistently over-delivers against ambitious growth targets - the following highlights demonstrate success achieved during his tenure on a number of high profile businesses.
Aaron recently commercialized Kraft Peanut Butter plush teddy bears for sale online and in grocery stores across the country, monetizing his brand beyond food. He has introduced breakthrough merchandising tools to grow retail display volume and established a strong digital/social media presence for Kraft and Campbell’s brands on Facebook, Twitter and YouTube, building sustainable online communities and meaningful consumer engagement through various promotions and crowd-sourced content.
Aaron’s cause marketing efforts at Campbell’s maximized social impact while building corporate brand equity pushing the company’s rank to #7 ranking on Marketing Magazine’s in 2012 Corporate Reputation consumer survey, placing for the first time within the top 100. He developed an unconventional concept and product launch strategy for Nourish, garnering significant industry accolades including the 2012 Global SIAL d'Or innovation award for Canada, Canadian Grocer in 2011 ‚ Greatest Moment in Grocery‚ and Food Banks Canada‚ 2011 Food Innovator of the Year, and generating over 60 million earned and social impressions. His leadership on Campbell‚ Help Hunger Disappear program resulted in a Gold win at the ACA‚, s 2009 SMCC Awards. This success was largely driven by a remarkable level of collaboration that Aaron was able to cultivate from suppliers, agencies and retailers to support the greater good.
Aaron also developed the award-winning Chunky MVC: Most Valuable Coach campaign, recognized by IABC Gold Quill Award of Excellence for Marketing Communications (top award), ACE Brand Development Campaign of the Year, Silver Leaf Award of Merit in Marketing Communications, and SABRE Awards North America Canadian Campaign of the Year (top nomination).
In addition to award-winning work mentioned above, Aaron has gained significant personal recognition through competitions, and actively contributes to industry associations
Aaron has a passion for hunger relief and is a strong supporter of food banks in Canada. Since 2008, he has spent countless hours volunteering and makes regular financial contributions to support Food Banks Canada, Daily Bread Food Bank & World Food Programme. Aaron is also very active in student engagement efforts and has been a speaker and a judge at including: