D'Arcy Finley
VP Marketing
Maple Leaf Foods
D'Arcy Finley

Personal Backgroud

Born in London, raised in Vancouver, attended Queens undergrad in Education - then Rotman MBA - hired into CIBC Exec mgmt fast track program, worked in Marketing Strategy 3years, 4 years in Marketing at Rogers, joined Maple Leaf in 2010.

Business Success

As Senior Director Branding & Marketing Strategy helped lead charge on rebuilding of one of Canada's iconic brands Maple Leaf - post crisis - over past four years with high profile repositioning (Feeding the Country) and campaign - recently promoted to VP - and now leads all Digital and major go to market programs.

Marketing Innovation

Key player at Maple Leaf supporting many divisions during a period of huge innovation - that included Maple Leaf Natural Selections/ Schneiders Country Natural rollouts, Prime Portions, Protinis (Dempsters Vegetable Bread and Healthy Way - pre sale to new owner Bimbo Bakeries - one of largest global bakers) - with numerous wins for Maple Leaf for New Product of the Year - in past four years.

Accolades or Acknowledgements

Maple Leaf chosen Marketer of the Year 2011 ( D'Arcy played a key role on brand rebuilding working closely with Stephen Graham and Maple Leaf divisional Marketing leaders), 013 Google Best in Class Case Study Recognition - for Change your Life with Bacon", Board Director of ACA ( past 2 or 3 years).


Strong supporter of Various charitable causes, Very involved in local community - currently Chair of Local Community Tennis Club (3 years).

Relevant Info

D'Arcy is a team player that always goes out of his way to do more than his share - in support of others and company success. When management needs extra help with Board level or public presentations they often turn to him because of the quality of his work