Luke Sklar
Luke Sklar

Luke Sklar is all about helping others succeed. That’s what led him to create Sklar Wilton & Associates (SW&A), a marketing consulting firm dedicated to helping smart marketers succeed by turning strategic insights into game-changing business initiatives.

Twenty-nine years later, SW&A’s client list is long and showcases many of Canada’s most recognizable brands including Molson Coors, Tim Hortons, Canadian Tire (including Sport Chek and Marks), Shoppers Drug Mart, Canada Bread, and Mars. Over the years, Luke and his team have uncovered insights that have grown these businesses via new product launches, award winning creative, new store designs, portfolio strategies, acquisitions and more.

In addition to business achievements, Luke cares deeply about the people behind those achievements and is committed to mentoring the next generation of marketers. To these mentees, Luke brings his trademark passion, energy and focus to helping them achieve their career aspirations.

Internally at SW&A, Luke has worked hard to build a different kind of company: one where people are truly valued and appreciated for their contributions. This investment in people has created remarkably high engagement (100% of the 35 employees agreeing that SW&A is a great place to work) and retention (9 years on average).

Luke also lends his talents to fundraising initiatives for the Leukemia & Lymphoma Society, providing marketing
communications leadership to Holy Blossom Temple and contributing to the Ivey Business School through alumni
magazine contributions and presentations to marketing students.

Prior to founding SW&A, Luke held marketing roles at Kraft General Foods and advertising roles at Vickers & Benson
Advertising. He is a graduate of the University of Western Ontario’s business school, now known as the Richard Ivey School of Business.

Luke enjoys traveling with his wife and helping his three daughters transition through university to adulthood.