Mr. Duffar was instrumental in the development of a new working method in the Canadian advertising industry that was trademarked by Cossette in the mid-1970s and called ‘convergent communications.’
This concept – of offering a variety of marketing disciplines under one roof – was Cossette’s point of difference and a major contributing factor to the company’s success. Cossette is now the largest communications group in Canada and is represented in key markets across the country with offices in Halifax, Quebec City, Montreal, Ottawa, Toronto, Winnipeg, Edmonton and Vancouver. Cossette is also an international presence with offices in the U.S., England and the Far East. Cossette has a total of 14 offices and some 1,500 employees. Mr. Duffar is very active within the local community. He is a board member of several non-profit social and cultural organizations, as well as private communications and high-tech firms.
Mr. Duffar was personally responsible for raising millions of dollars for the Maisonneuve-Rosemont Hospital Foundation in Montreal and was equally influential in fund-raising activities on behalf of St. Justine’s, a hospital for children in Montreal.
Other organizations in which Mr. Duffar is actively involved include the Montreal Heart Institute and Domaine Forget, a music school at University Laval.