Angus Reid
Angus Reid

Angus Reid

Angus Reid is Chief Executive Officer of Vision Critical, as well as Angus Reid Strategies, a Vancouver-based full service public opinion and market research company. Angus was born in Regina, Saskatchewan and received his early education in Vancouver. He earned a B.A. and an M.A. in Sociology from the University of Manitoba, and in 1974 he received a Ph.D. in Sociology from Carleton University in Ottawa. He has been the recipient of a Canada Council Doctoral Fellowship, the National Health Research Scholar Award, the Davidson Dunton Award for Carleton University’s graduate of the year, the Entrepreneur of the Year award (Services Category), the Marketer of the Year award from the BC AMA and the annual award of distinction from the Canadian Public Affairs Association. Angus holds honorary doctorates from the University of Manitoba (1996) and Simon Fraser University (2002).

From 1979 to 2001, Angus was founder and CEO of Angus Reid Group, a market research supplier. Under his direction, the company grew into the largest research enterprise in Canada, with North American revenues of $60 million. It was sold to Paris based Ipsos SA in 2000.

In 2004, Angus became CEO of Vision Critical joining his son Andrew’s revolutionizing and fast growing online panel company. Shortly after, Angus created Angus Reid Strategies to leverage Vision Critical’s technologies and deliver new ways of conducting market research. Operating together under “The Vision Critical Group,” the two companies combine Angus Reid’s savvy polling techniques with the high-tech expertise of Andrew Reid.

Angus has written numerous columns on economic, social and political issues that have regularly appeared in various newspapers and trade journals and is a frequently requested speaker for various public and private events. In 1996, Doubleday published his Canadian best-seller; “Shakedown: How the New Economy is Changing our Lives”.

As a consultant, Angus works with a wide range of corporations, government agencies, and special interest groups. In addition, he serves as a member of the board of Rick Hansen Enterprises, Cityfone Communications, The Canada Institute of the Woodrow Wilson Centre in Washington, DC. and the Ottawa based Norman Paterson School of International Affairs at Carleton University. Among his many philanthropic activities, he directs the Angus Reid Foundation and is past chair of the CKNW Orphans Fund. He is also a Senior Fellow at the Liu Center for the Study of Global Issues based at the University of British Columbia.

Angus Reid lives in West Vancouver with his wife Margaret.