Andy Macaulay has spent over 30 years refining the smartest, most effective ways to build brands in Canada. He’s done that while helping launch and build two of the most innovative and celebrated advertising agencies in our industry.
Andy began his career in 1980 after graduating with a BBA from Wilfrid Laurier University. After 10 years of developing his skills on a variety of big global brands, and some not so big, he joined Geoffrey Roche in what would become Roche Macaulay & Partners. RMP won Canadian Agency of the Year repeatedly, won Ad Age’s International Agency of the Year in 1998 and Marketing Magazine’s Agency of the Decade for the 90’s.
Believing in the need to reinvent brand communications for the coming digital age, Andy left RMP in 1999 to co-found Zig with Elspeth Lynn and Lorraine Tao. Zig grew to 120 people by 2010, working for brands like Molson, IKEA, & Pfizer. After selling Zig to MDC, it was rebranded as CPB. Andy agreed to support that and stayed on as Chairman of CPB Canada, and the subsequently spun-off entity of Union.
A passionate Toronto native, Andy lives in the heart of downtown with his wife Anne Sutherland, their son and frequent roommate Garrett, and their dog Finn.