This category was designed for marketing communications professionals (e.g. advertising, direct marketing, public relations, design, identity, sales promotion, research, media, production and online specialists) with a proven, long-term track record of providing excellent brand building expertise across multiple organizations and/or to a single brand entity.

Arthur Fleischmann

Winner 2016

Arthur has come a long way from the streets of Queens, NY where he was born. Arthur started his career in sales at Xerox after earning a degree in Economics and English Literature at Brandeis University in Boston. But after losing a photocopier out the back of a moving station wagon on the way to a client, Arthur decided it was time for a change. Arthur attended Kellogg Graduate School of Management at Northwestern University and entered the world of brand management at Kraft/General Foods in New York.

In moving to Canada, Arthur made the switch to advertising and never looked back. After stints at Bates Canada and Ammirati & Puris where he left as President in 2001, Arthur and his partners opened john st.  His goal was to create a “creative collaborative” without the silos, bureaucracy or territorialism he’d seen in his previous lives. 

In the past 15 years, john st. has been named Marketing Magazine Agency of the Year, Strategy Magazine Agency of the Year Bronze and Gold and Digital Agency of the Year Silver and Gold - and has won numerous creative accolades in international and domestic advertising award shows.  

Arthur is a passionate advocate for people living with autism and serves as Vice Chair of the Board of Directors for Specialisterne Special People's Foundation a not-for-profit that enables those with ASD to find meaningful, professional careers.  His best-selling book, Carly’s Voice, about his gifted daughter has been translated into seven languages.  

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Luke Sklar

Winner 2015

Luke Sklar is all about helping others succeed. That’s what led him to create Sklar Wilton & Associates (SW&A), a marketing consulting firm dedicated to helping smart marketers succeed by turning strategic insights into game-changing business initiatives.

Twenty-nine years later, SW&A’s client list is long and showcases many of Canada’s most recognizable brands including Molson Coors, Tim Hortons, Canadian Tire (including Sport Chek and Marks), Shoppers Drug Mart, Canada Bread, and Mars. Over the years, Luke and his team have uncovered insights that have grown these businesses via new product launches, award winning creative, new store designs, portfolio strategies, acquisitions and more.

In addition to business achievements, Luke cares deeply about the people behind those achievements and is committed to mentoring the next generation of marketers. To these mentees, Luke brings his trademark passion, energy and focus to helping them achieve their career aspirations.

Internally at SW&A, Luke has worked hard to build a different kind of company: one where people are truly valued and appreciated for their contributions. This investment in people has created remarkably high engagement (100% of the 35 employees agreeing that SW&A is a great place to work) and retention (9 years on average).

Luke also lends his talents to fundraising initiatives for the Leukemia & Lymphoma Society, providing marketing
communications leadership to Holy Blossom Temple and contributing to the Ivey Business School through alumni
magazine contributions and presentations to marketing students.

Prior to founding SW&A, Luke held marketing roles at Kraft General Foods and advertising roles at Vickers & Benson
Advertising. He is a graduate of the University of Western Ontario’s business school, now known as the Richard Ivey School of Business.

Luke enjoys traveling with his wife and helping his three daughters transition through university to adulthood.

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Luc Beauregard

Winner 2014

Luc Beauregard was founding chairman of RES PUBLICA Consulting Group, headquartered in Montreal. RES PUBLICA is a holding and management company of professional services firms that provide strategic public relations counsel to a wide range of businesses. The Group employs 450 people across Canada and elsewhere in the world. As such, it is the third largest independent public relations firm (i.e. not associated with an advertising group) in the world.

RES PUBLICA owns NATIONAL Public Relations Inc., Canada’s largest public relations firm, with offices in Victoria, Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint-John, Halifax, St. John’s, New York, London and Copenhagen. NATIONAL offers medical communications and clinical trial services under the name AXON. In 2006, the company was named Firm of the Year by Marketing magazine, and, in 2008, Canadian Firm of the Year by the prestigious international publication The Holmes Report. NATIONAL is a member of Burson-Marsteller’s international network. RES PUBLICA also owns Cohn & Wolfe | Canada, another industry leader with its own offices in Toronto, Montreal and Calgary and an affiliation with the worldwide Cohn & Wolfe network. Burson-Marsteller and Cohn & Wolfe are both subsidiaries of WPP Group, a world leader in marketing communications. RES PUBLICA also owns Sonic Boom, A Customer Experience Agency specialized in digital communications with offices in Toronto and Montreal.

These strategic communications consulting firms serve large private-sector companies as well as large public-sector organizations. During his career, Mr. Beauregard completed major assignments for companies that include Pechiney, BioChem Pharma, McDonald’s Restaurants of Canada, National Bank of Canada, Bombardier, Provigo, Molson Inc., Molson Coors and the Montreal Canadiens hockey team.

Early years

Mr. Beauregard was born and educated in Montreal. Before founding NATIONAL, he was president and publisher of a daily newspaper, Montréal-Matin. He began his career as a journalist, Ottawa parliamentary correspondent and city editor at La Presse, from 1961 to 1968. He served on a task force on government information for the Privy Council in Ottawa and as special advisor and press secretary to Quebec’s Minister of Education.

Professional activities

Very active professionally, Mr. Beauregard was a former president of the Canadian Public Relations Consultants Institute (1979), former president of the Canadian Public Relations Society (1984) and former chairman of the North American Public Relations Council (1985). He received the President’s Award (1985-86) from the Quebec Public Relations Society and was named PR Executive of the Year by an industry publication in Toronto. He was honoured with the Philip A. Novikoff Award (1996) from the Canadian Public Relations Society, in recognition of his contribution to society, and the Equinoxe Award (2006) from the Société des professionnels en relations publiques du Québec. From 2000 to 2007, he was chairman of the CPRS College of Fellows and was a director of the Communications + Public Relations Foundation (2007 – 2013), a major Canadian foundation based in Toronto. He was also founding chairman (2007 – 2013) of Public Relations Without Borders, leveraging the discipline of public relations for the benefit of populations in developing countries. PRWB has completed several missions aimed at eliminating violence against women and children in countries such as Uganda, Niger, Burkina Faso, Tunisia and Bolivia; its Canadian volunteer professionals raise the profile of their discipline around the world.

Activities in the cultural sector

Mr. Beauregard was also actively involved in many cultural, social and community organizations. He was chairman of the arts magazine Vie des arts, president of the Fondation du Musée d'art contemporain de Montréal and served for 12 years on the board of the Musée d’art contemporain de Montréal. He also spent 12 years on the board of the Nouvelle compagnie théâtrale (Théâtre Denise-Pelletier). As well, he served on the advisory committee for Premières en affaires magazine (2008 – 2012). He chaired the 2009 corporate campaign committee for the Orchestre symphonique de Montréal and was a member of OSM’s Public Affairs Committee.

Activities in the social sector

Mr. Beauregard was the founding chairman of the Montreal Island School Council Foundation. In 1994, he chaired Centraide of Greater Montreal’s communications committee and, in 2001 and 2002, was the campaign committee member responsible for the communications sector. He served on the board and executive committee of the Heart and Stroke Foundation of Quebec and the board of Intégration-jeunesse. He participated in fundraisers for these organizations as well as for the Cystic Fibrosis Association, the Montreal Heart Institute Foundation, the Perkins Brome-Missisquoi Hospital Foundation, the Sainte-Justine Hospital Foundation and the Special Olympics. He was president of Year X of the Ordre des jeux du Québec and participated in this organization’s other activities.

In 2006, Mr. Beauregard jointly headed the Nature Conservancy’s fundraising campaign for the perpetual preservation of the Sutton mountain range. Since 2000, he served on the advisory board of the Montreal Neurological Institute and Hospital (the Neuro) and was a member of the Neuro’s major campaign committee. He was also a board member (2004 – 2012) and was a governor of PROCURE, a non-profit organization dedicated to fighting prostate cancer. He was a board member of L’Appui (2011 – 2013), a joint private-public organization devoted to helping natural caregivers of persons suffering of Alzheimer’s disease. He was a member of Les Amis de la montagne (2001 – 2006) and was a governor of the Fondation de la tolerance since 2009. He was a member and chair of the executive committee of the CHUM Foundation Campaign Cabinet (2010 – 2013).

Activities in the business sector
In 1984, Mr. Beauregard chaired the board of the Bureau d'éthique commerciale de Montréal and, from 1982 to 1986, chaired AMARC, the city of Montreal’s paramuncipal corporation that managed Man and His World and La Ronde. It was during his tenure there that the Montreal International Fireworks Competition was developed and launched. For more than 20 years, he served on the St-Hubert Group’s board. He spent eight years on the board of Molson Inc. and four years on the board of 3-Soft (2001 – 2005) as well as LIPSO (2006 – 2010), two companies active in the technology sector. He was chairman of the board of Metix and Metix Capital, which helps technology-sector companies achieve the next level of growth (2013).

Mr. Beauregard served on the board of governors of the Conseil du patronat du Québec (Quebec Employers Council), where he was also a long-time member of the board (1992 – 1996) and executive committee. He was the cofounder of the Centre patronal de l'environnement du Québec, and served on its board of governors.

He served on the board of the Council for Canadian Unity and was a member of the board of governors and board of directors of The Federal Idea, a think-tank promoting federalism as a mode of government. Mr. Beauregard was also a member of the board and the executive committee of the Canadian Chamber of Commerce from 2002 to 2005.

He was a member of the Mount Royal Club, Club 357c, the Knowlton Golf Club and Club des 15.

Awards and honours

Mr. Beauregard was appointed member of the Order of Canada in January 1996. In June 1999, the Conseil du patronat du Québec honoured his contribution to business and economic development, admitting him to its Entrepreneurs Club. In 2006, the Cercle Entreprendre appointed him Lauréat de la réussite Entreprendre.

In 2007, the Canadian Public Relations Society presented him with its Award of Attainment, the highest honour for a public relations professional in Canada. In 2011, Mr. Beauregard received the Award of Outstanding Volunteer from the Association of Fundraising Professionals, Quebec chapter. In May 2013, he received the ACRPQ Distinction en consultation award and, in June, the Ordre national du Québec named him Knight. In July 2013, Mr. Beauregard was promoted to the rank of Officer of the Order of Canada. In April 2014, the Conseil du patronat du Québec posthumously bestowed its prestigious Career Award on Luc Beauregard.

Luc Beauregard - MHOL 2014 Enabler

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Andy Macaulay

Winner 2014

Andy Macaulay has spent over 30 years refining the smartest, most effective ways to build brands in Canada. He’s done that while helping launch and build two of the most innovative and celebrated advertising agencies in our industry.

Andy began his career in 1980 after graduating with a BBA from Wilfrid Laurier University. After 10 years of developing his skills on a variety of big global brands, and some not so big, he joined Geoffrey Roche in what would become Roche Macaulay & Partners. RMP won Canadian Agency of the Year repeatedly, won Ad Age’s International Agency of the Year in 1998 and Marketing Magazine’s Agency of the Decade for the 90’s.

Believing in the need to reinvent brand communications for the coming digital age, Andy left RMP in 1999 to co-found Zig with Elspeth Lynn and Lorraine Tao. Zig grew to 120 people by 2010, working for brands like Molson, IKEA, & Pfizer. After selling Zig to MDC, it was rebranded as CPB. Andy agreed to support that and stayed on as Chairman of CPB Canada, and the subsequently spun-off entity of Union.

A passionate Toronto native, Andy lives in the heart of downtown with his wife Anne Sutherland, their son and frequent roommate Garrett, and their dog Finn.

Andy Macaulay - MHOL 2014 Enabler

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Arlene Dickinson

Winner 2014

Arlene Dickinson is one of Canada’s most renowned independent marketing communications entrepreneurs. As CEO of Venture Communications, her creative and strategic approach has turned the company into a powerhouse with a blue chip client list.  She is also the CEO of YouInc.com, a company she founded in 2012 that is dedicated to serving and investing in entrepreneurs and the entrepreneurial lifestyle. 

Dickinson is best known to Canadians as one of the venture capitalists on the award-winning CBC series Dragons’ Den, The Big Decision and marketing expert on Recipe to Riches.  She is the author of two books, the number one bestselling book, Persuasion and her most recent best-selling release, All In. 

Her success and leadership has been recognized with multiple honours and awards including: Canada’s Most Powerful Women Top 100, the Pinnacle Award for Entrepreneurial Excellence, RBC Top 25 Canadian Immigrant Award Winner, as well as PROFIT and Chatelaine’s TOP 100 Women Business Owners. 

A generous philanthropist, supporter of many important causes and mother of four and grandmother of five, Dickinson is proud to be the national spokesperson for The Breakfast Clubs of Canada since 2010.   

Dickinson is an Honorary Captain of the Royal Canadian Navy and is the recipient of honorary degrees from Mount Saint Vincent University, Saint Mary’s University and the Northern Alberta Institute of Technology. She sits on the Leadership Council of the Perimeter Institute for Theoretical Physics and is the proud recipient of The Queen Elizabeth II Diamond Jubilee Medal.     

Arlene Dickinson - MHOL 2014 Enabler

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David Kincaid

Winner 2013

As the Managing Partner of one of Canada’s leading strategic brand consultancies, David Kincaid is among the most recognized and respected opinion leaders in the marketing industry. Prior to founding LEVEL5 Strategy Group in 2002, he helped set Corus Entertainment’s corporate vision as Chief Marketing Officer and led Labatt Breweries’ expansion into the U.S., Mexico, Dominican Republic and Cuba as Senior VP of Marketing and Strategic Planning. He also played a major role in the award-winning “Out of the Blue” marketing platform for Labatt and launched the Stella Artois and Alexander Keith Brands.

David Kincaid - MHOL 2013 Enabler

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Jack Bensimon

Winner 2013

Jack Bensimon is a recognized leader in the world of Canadian advertising with nearly three decades of experience in account management, strategic planning, agency management and ownership. As co-founder of award-winning agency Bensimon Byrne, Mr. Bensimon has worked with clients including Molson, Loblaw, the CFL, Ontario Lottery & Gaming, Hyundai, Scotiabank, Constellation Brands and Nestle. Outside of his own company, he has served as a judge for the Marketing Awards and the Effies, Chair of the Jury for the Cassies and on the Executive Committee of the Board of Directors of the Institute of Communications and Advertising (ICA).

Jack Bensimon - MHOL 2013 Enabler

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Rick Padulo

Winner 2013

Rick is Founder, Chairman and CEO of Padulo Integrated Inc., a nationally acclaimed advertising agency selected as one of the 50 Best Managed private companies in Canada.

In addition to international speaking engagements, Mr. Padulo has written numerous industry-related articles for various publications, served as an editorial broadcaster and is the author of ‘I Can Get It For You Retail' Down and Dirty Tales of a Canadian Ad Man.

He has previously been recognized as Entrepreneur of the Year as well as Marketer of the Year.

Rick Padulo - MHOL 2013 Enabler

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Hugh Dow

Winner 2013

A leading figure in Canadian media management for over 40 years, Hugh Dow’s foresight and keen business sense have made him a celebrated player in Canadian media. He has held key industry positions including Director and Chairman of Canadian Media Directors’ Council and Chairman of Media Brands Canada. He also launched one of Canada’s largest media management companies, M2 Universal (formerly Initiative Media).

Mr. Dow retired from full-time responsibilities with Mediabrands in December 2010 and was subsequently appointed a director of Postmedia Network and serves on the board of Re-Shift Media, a social marketing start-up.


Hugh Dow - MHOL 2013 Enabler

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Allan Gregg

Winner 2012

Allan Gregg Strategies

Allan Gregg is one of Canada’s most recognized and respected senior research professionals and social commentators.
From 1979 through 1993 Allan was known as the official pollster of the Progressive Conservative Party and participated in over 50 central election campaigns on three continents.

In 1995, he co-founded The Strategic Counsel, a research partnership he left in 2007. That year, he set out on his own to form Allan Gregg Strategies, offering high-end, value added, research-based consulting and communications advice to private and public sector clients.
At the same time, he returned to roots and assumed the position of Chairman of Harris/Decima, a company he founded almost 30 years earlier that has recently merged with the fastest growing research firm in the world.
Allan is a pioneer in the integration of consulting, public-opinion research, public affairs and communications. He not only has an intimate knowledge of the dynamics of policy-making but also a deep understanding of cultural change and the communications processes necessary to forge a public consensus around government and business initiatives. Much sought after for his analysis and as a public speaker, he is widely published and quoted. For over a decade, he was a regular participant on CBC’s “At Issue” panel on Thursday nights , and is the current host of the popular and respected TVO talk show – Allan Gregg In Conversation With — as well as a frequent contributor to newspapers and magazines.

Allan is also an entrepreneur with diverse interests. He was one of the founding shareholders of Canada’s children’s network, YTV, the Chairman of Toronto Film Festival, the Chair of the Walrus Foundation (publisher of 2007 Magazine of the Year, “The Walrus”) and has executive produced documentary television as well as recordings by Canadian artists such as The Tragically Hip, The Watchmen and Big Wreck. Corporately, he serves on General Motors of Canada’s Advisory Board and the Bank of Montreal’s Advisory Council on Retirement.
Allan first came to national attention as the national campaign secretary of the Progressive Conservative Party of Canada successful effort in the 1979 federal election.

Soon after that campaign, Gregg founded Decima Research, a joint polling/public relations firm. The company became the Conservative party's polling firm, and Gregg played an important role in the 1984 election when the PC Party was led by Brian Mulroney.
He rose to greater prominence in the 1988 election where he handled communications and polling for the PC Party. Once an advocate for negative campaigning (since reconsidered), he directed the famed "bridge bombing" attack on Liberal leader John Turner that was designed to break the bridge linking anti-free trade voters to Turner. The offensive was a success, Turner's popularity dropped, and the Tories were re-elected.

He founded a record label, The Song Corp., and was co-manager of the Tragically Hip. He also served a five year stint as president of the Toronto International Film Festival. In 2012, he was named as a Adjunct Professor to Carleton’s Schools of Public Administration and Political Management

Allan Gregg - MHOL 2012 Enabler

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Nancy Vonk

Winner 2011

Ogilvy & Mather

Nancy Vonk is Co-Chief Creative Officer of Ogilvy & Mather, Toronto. She joined Ogilvy in 1988 as an art director, having worked at shops in Washington, D.C., Baltimore and Toronto previously. She and partner Janet Kestin paired up in 1991, and have won many awards including Cannes Lions, One Show Pencils and Clios. Their work has appeared in Communication Arts, Archive, Adweek and Advertising Age magazines. Their Dove ‘Litmus’ campaign has a permanent home at the Royal Ontario Museum and is featured as a case study in a book published by the Harvard Business School. Janet and Nancy have led the Toronto creative department since 1998.

Nancy has judged many shows including Communication Arts, The One Show and the Clio Awards, and has chaired the Marketing, Bessie and Extra Awards. She has lectured at schools all over North America including the VCU Adcenter, Creative Circus and the Ontario College of Art and Design. She is a frequent “ad expert” on television, radio and in newspapers including Report on Business Television, CBC radio, The Globe and Mail and many others.

Nancy and Janet are co-authors of “Ask Jancy”, on ihaveanidea.org. Their recently published Adweek Book, “PICK ME” has been well received by critics, ad schools and Luke Sullivan, whose 5 star Amazon review advises readers to buy it immediately, even before his own mega-hit, “Hey Whipple, Squeeze This”.

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Janet Kestin

Winner 2011

Ogilvy & Mather

Janet’s life as a copywriter began in Montreal. But French language laws drove her to Toronto, a warmer, less funny climate. She’s worked at Y&R, Leo Burnett and Ogilvy, twice, where she met soul mate, Nancy. Their work has won Cannes Lions, One Show Pencils and Clios, and appeared in Communication Arts and Archive.

Their Dove ‘Litmus’ campaign is used as a case study in a book published by the Harvard Business School.

Janet has chaired the Extras, Canada’s newspaper awards and judged many advertising awards shows, including Communication Arts and the One Show.

She develops advertising training programs, and speaks at schools including University of Toronto Rotman School of Management, Syracuse University Masters of Advertising and Design Program, Ontario College of Art and Design, and VCU Adcenter.

Janet and Nancy have led the Ogilvy creative department for the past 8 years. Their book, “PICK ME”, based on their popular online column, Ask Jancy, was published by Adweek Books in 2005.

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Geoffrey Roche

Winner 2010

Lowe Roche

Born and raised in Toronto, Geoffrey attended Northern Secondary School and OCAD, where he won the George E. Wright scholarship. He started out as a Zippo lighter salesman working for his Dad before talking his way into a job as an art director with Alan Gee at Glowinsky & Gee. In 1978, he left Canada to work in the U.S. for the likes of Chiat Day New York, and Seattle and Hal Riney & Partners in San Francisco. After numerous One Show Silvers, bronzes, and a couple of prestigious Kelly Awards, he headed home.

In 1985, Geoffrey became Creative Director of FCB Toronto, where he won a bunch of awards including gold at the One Show. Then Chiat Day called again, this time to be Creative Director. Two years later he was fired. This was Geoffrey’s lucky day. After a nice summer spent in his garden and a swish trip to Barbados he decided that opening his own restaurant was not the smartest idea. “Good at what you are stick on young Skyroche,” said Yoda. Geoffrey believed there had to be a better way to get truly effective work done more often. He envisioned an agency with a more streamlined model, refocused account people, and a flat structure for results-oriented advertising

In 1991, Geoffrey B. Roche & Partners was launched with their first account; the ROM. Within 8 months the agency won the coveted IKEA business. On the day Geoffrey arrived home from having won the account in the final round there hung a flaming Chiat Day T-shirt on the porch courtesy of his wife Marie-Claire. Named Agency of the Year the second most times of any agency in the country and having never missed the top 10 it was no surprise when Lowe Roche was named Agency of the Decade. But perhaps best of all, the agency was named Advertising Age International Agency of the Year in 2000 on Geoffrey’s birthday (coolest present ever). Lowe Roche has been featured in Communication Arts, Adweek, The New York Times, and on CTV and CBC. Geoffrey has Co-Chaired NABS twice, he Co-Chaired the “Night of the Unboring” for OCAD, and got David Miller elected twice against much more moneyed candidates.

In 2006, the agency swept the Digital Marketing awards, proof that the investment they made in online in 2000 was paying off. Geoffrey and the Agency have won over 1500 awards from Cannes Gold Lions (including three in one year), One Show golds, too many Marketing Awards to count, and even a German Effie (roughly translated: a German Cassie). This past year the Agency again placed in the top 5 for Agency of the Year.

And just so he had something to do in his spare time, Geoffrey started Dogbook and Catbook in June 2007 with his son Alexandre, an application on Facebook and now an iPhone app that has over 3 million users worldwide. He has also started 4 spin-offs called My Babybook, Horsebook, Rodentbook and even Ferretbook. The Ferret-lovers (mostly from Nordic countries) are thrilled.

What is Geoffrey most proud of? Still getting Marie Claire to laugh at his jokes, put up with him and help pick his ties. And their four amazing kids that are smarter and more successful than he is, or ever will be. Then there’s Oliver the family dog who likes him third best but he’s working on that.

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Angus Reid

Winner 2010

Angus Reid

Angus Reid is Chief Executive Officer of Vision Critical, as well as Angus Reid Strategies, a Vancouver-based full service public opinion and market research company. Angus was born in Regina, Saskatchewan and received his early education in Vancouver. He earned a B.A. and an M.A. in Sociology from the University of Manitoba, and in 1974 he received a Ph.D. in Sociology from Carleton University in Ottawa. He has been the recipient of a Canada Council Doctoral Fellowship, the National Health Research Scholar Award, the Davidson Dunton Award for Carleton University’s graduate of the year, the Entrepreneur of the Year award (Services Category), the Marketer of the Year award from the BC AMA and the annual award of distinction from the Canadian Public Affairs Association. Angus holds honorary doctorates from the University of Manitoba (1996) and Simon Fraser University (2002).

From 1979 to 2001, Angus was founder and CEO of Angus Reid Group, a market research supplier. Under his direction, the company grew into the largest research enterprise in Canada, with North American revenues of $60 million. It was sold to Paris based Ipsos SA in 2000.

In 2004, Angus became CEO of Vision Critical joining his son Andrew’s revolutionizing and fast growing online panel company. Shortly after, Angus created Angus Reid Strategies to leverage Vision Critical’s technologies and deliver new ways of conducting market research. Operating together under “The Vision Critical Group,” the two companies combine Angus Reid’s savvy polling techniques with the high-tech expertise of Andrew Reid.

Angus has written numerous columns on economic, social and political issues that have regularly appeared in various newspapers and trade journals and is a frequently requested speaker for various public and private events. In 1996, Doubleday published his Canadian best-seller; “Shakedown: How the New Economy is Changing our Lives”.

As a consultant, Angus works with a wide range of corporations, government agencies, and special interest groups. In addition, he serves as a member of the board of Rick Hansen Enterprises, Cityfone Communications, The Canada Institute of the Woodrow Wilson Centre in Washington, DC. and the Ottawa based Norman Paterson School of International Affairs at Carleton University. Among his many philanthropic activities, he directs the Angus Reid Foundation and is past chair of the CKNW Orphans Fund. He is also a Senior Fellow at the Liu Center for the Study of Global Issues based at the University of British Columbia.

Angus Reid lives in West Vancouver with his wife Margaret.
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Terry O'Reilly

Winner 2009

Age 4. Plucked out of Romper Room to be in TV commercial in 1963.

Ad-libs line. Director laughs. Ad-lib stays.

Fate sealed.

After finishing Ryerson's RTA program in 1981, Terry promptly sends out 60 resumes to 60 advertising agencies. Gets back 61 rejection letters. One agency actually rejects him twice. Applies to small radio station in Burlington, Ontario, is hired, begins career as copywriter, falls in love with radio. Station has over 100 on-going clients. Discovers that, with hard work and diligent organization, you can still fall flat on your face. Three years  later, he is finally hired by a top advertising agency, Campbell-Ewald Toronto. Goes on to work for some of the most creative shops in Canada including Doyle Dane Bernbach and Chiat/Day.

Co-founds Pirate Radio & Television in 1990, specializing in radio and television commercials. Pirate grows to include 8 recording studios in Toronto and New York City.

Has won a few hundred awards for writing and directing. In demand as a speaker promoting the power of ideas. Chosen as one of Canada's "Most Influential" marketing people by Marketing Magazine. Sole Canadian judge for the inaugural year of Radio at the 2005 Cannes Advertising Festival in France. Named International Radio Jury Chairman at Clio Awards in Miami, and Radio Jury Chairman at the London International Advertising Awards. When he is not creating advertising, he was talking about it as host of The Age of Persuasion, and now as the host of Under the Influence. The advertising industry has given him three lifetime achievement awards.

Has a wonderful wife and three lovely daughters.

Who like some of his work.
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Tony Chapman

Winner 2008

Capital C

Tony’s career as a marketer began at age five. When he first proposed setting up a lemonade stand to his mother, he thought it would be a quick cash-grab from sympathetic neighbours. But his mom seized on a bigger opportunity. She sold him the raw ingredients, taught him about profit margins, showed him how to make a sign, and coached him as he selected the ideal location for his stand.

He was hooked. Through school, he gravitated to part-time jobs selling radio, or as a nightclub promoter – all based on the principles of supply and demand.

In 1982, Tony answered his calling as an entrepreneur, co-founding Communiqué, which quickly became Canada’s premier corporate communications agency. Under Chapman, Communiqué re-imagined the internal communications business, elevating industry production and creative standards to new levels, while also bringing the art of strategic thinking and insight to a business that had traditionally been more sizzle than steak.

Communiqué also pioneered a concept called ‘Off the Shelf’, which enabled clients to rent customizable 36-projector slide shows (in the halcyon era of multi-image) for a fraction of its actual production cost. Within three years, they were the market leaders, marketing their product in Europe and Asia. He subsequently sold the business to a British firm, The Michael Peters Group, which sadly went bankrupt within a year. “I didn’t do my homework,” Tony says.

In 1992, he founded Capital C. When the company first opened its doors, it was as a promotions agency. From the start, the plan was to deliberately keep the business small so that the partners could spend more time with their families during their formative years. When their kids grew older, they decided to take Capital C to the next level.

Under Tony, Capital C quickly transformed beyond its promotional roots, often defying traditional classification. Instead of mass marketing, Capital C was about ‘me’ marketing: interacting, engaging, and creating a dialogue with individual consumers. Capital C was soon producing magazines, animated televisions specials, breakthrough retail programs, while also developing branding, packaging, and providing consumer insight.

In 2006, Capital C was the first non-mass agency to receive Marketing magazine’s coveted Agency of the Year. In the past four years, Capital C has been recognized with over 50 Best of Show or Gold Awards in national and global awards competitions.

On January 18, 2007, Capital C’s relevance as a global marketing leader was cemented with the placement of the ‘Bride Has Massive Hair Wig Out’ video on YouTube. This short video that cost $3,000 to produce became a viral phenomenon and the stuff of marketing legend. It was viewed over 12 million times, and was talked about on-air by Jay Leno, Ryan Seacrest, and all the major American TV networks.

Today, Tony Chapman is a sought-after speaker on subjects ranging from consumerism to the future of marketing. He has written articles in the mainstream press, and made numerous appearances on national radio and television. He is featured in upcoming documentaries on BBC and CBC, talking about viral marketing and is currently finishing his first book – “How we wigged out the world in seven days”. He also serves on both public and not-for-profit boards, and is a longstanding member of the Young Presidents’ Organization.

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Bill Durnan

Winner 2008

Cossette Commincations-Marketing

Bill Durnan started his remarkably varied career at Vickers & Benson as an account manager on Loblaws. , where he notes that “having Dave Nichol as my first client was the best training anyone could ever suffer through.”

From V&B, Durnan moved to MacLaren to supervise the Molson Breweries account. After two years of managing various brands, he “hung up his tie” and switched gears to become a copywrier. He instantly made his mark, creating what had been voted the Best Advertising Of The Decade: the Molson Canadian ‘Taste That’ll Stop You Cold’ campaign.

He was subsequently appointed National Creative Director and Partner of MacLaren, where, under his leadership the agency was named Canada’s ‘Creative Agency of the Year’ in 1990 and 1994, and voted ‘Best Creative Department’ within the entire LINTAS worldwide network three times. In 1993, Durnan created the original campaign for Molson Canadian that featured the now-famous ‘I am Canadian’ theme-line.

In 1994, he left to form Durnan Communications, working for such clients as Novartis, President’s Choice, Canada Trust, Life/HGTV and Second Cup.

In late 1997, his firm was acquired by Ammirati Puris Lintas, and Durnan became Ammirati’s president and CEO. The agency grew to become one of Canada’s most respected creative shops, producing award-winning work for Labatt (Out of the Blue), Sunlight (Go ahead. Get dirty), President’s Choice and Clarica.

In late 2000, Durnan moved to join Cossette, first as Chief Strategic Counsel, where he laid the strategic foundations for the Bell Canada ‘Go’ and the McDonald’s ‘There’s a little McDonalds in everyone.’ campaigns.

He returned to his first love – creative – in 2005, becoming the Chief Creative Officer of Cossette Toronto. Recently, his role evolved into the newly created position of Toronto’s Chief Convergent Creative Director, harmonizing all creative disciplines.

A recipient of over 200 international and local awards, Durnan was also honoured with the prestigious lifetime achievement Fritz Speiss award.

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Jacques Bouchard

Winner 2007


Jacques Bouchard has been credited with laying the foundations of what would become today’s Quebec advertising industry. Bouchard’s deep knowledge and understanding of what made Quebeckers tick was shared in his book, Les 36 cordes sensibles (How French Canadians live, love and think today), that defined the territory and clearly articulated Québec’s distinct character.

Jacques Bouchard began his career as a translator at Vickers & Benson, a copywriter at Steinberg’s then the Montreal office of J. Walter Thompson and as an advertising director at Labatt Breweries. In 1959, he founded the Publicité Club de Montréal, the first association of French-language ad executives.

In 1963 at the age of 35, he launched BCP with partners Paul Champagne and Pierre Pelletier. BCP was an agency run by francophones developing creative specifically for francophones, a move considered daring and controversial. “Creating different ads for Quebec seems something obvious today. But at the time, it made national headlines” said Yves Gougoux, now chairman and owner of BCP.

From Lui, y connaît ça (borrowed from a drinker in a tavern) to Mon bikini, ma brosse à dents, through Qu’est-ce qui fait don’chanter les p’tits Simard, Dominion nous fait manger and Il fait beau dans le Metro, Jacques Bouchard and his team gave shape and tone to an entire industry. He was first to feature Quebec stars and comics in advertising and to capitalize on the huge appeal of Quebec’s local celebrity scene. His copy lines became

For two decades, the greatest Quebecois campaigns came from BCP. Jacques Bouchard was everywhere, on all the juries, in all the debates. He was a driving force behind Trudeaumania. He created the Centre international de publicité sociétale (Sociétal) (1981) and was behind the idea of the Mondial de la publicité francophone (1998).

In 1993, Bouchard retired from advertising and bought a château in rural France. Together with his wife Caroline, he published a 2003 book, La vie de chatêau, about the joys and setbacks of their life in France. Once asked by a journalist how he felt when looking back on such an illustrious career, he answered, “I love advertising like a madman. I would gladly do it all again.”

Jacques Bouchard died on May 29, 2006 in Montreal at the age of 75.

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Terry O’Malley

Winner 2007

Vickers & Benson

O’Malley is the former creative director and partner in Toronto-based Vickers and Benson Advertising (now Arnold Worldwide Canada).

Terry O’Malley, a St. Catharines native, has held an enormously successful career in advertising. After graduating from Harvard University, Terry joined MacLaren Advertising, one of Canada’s largest advertising agencies. Starting as a junior writer for the General Motors account, Terry excelled within the industry through hard work, dedication, creativity, and a passion for advertising.

During his more than 30 years at V&B (now Arnold Worldwide Canada), O’Malley helped build the agency into one of the leading brands in the Canadian advertising industry. O’Malley’s creative contributions spanned a wide spectrum of businesses and public service categories, from fast-foods (McDonald’s Restaurants) to breweries (Carling Red Cap Ale) to a role as key strategist on the federal Liberal Party’s Red Leaf Communications team that helped win electoral victories for former Prime Minister Pierre Trudeau.

As former president and creative director of Vickers & Benson Ltd, Terry has won numerous accreditations and awards such as the Marketing, the Cannes Festival and the Fritz Speiss Award. A 30-second commercial showing a hand sticking a lit cigarette into a globe of the planet Earth won O’Malley the distinction of entry into the Hall of Fame of the prestigious New York-based international advertising awards show, The CLIOs. His work has become a popular standard in the advertising industry both nationally and internationally.

Terry O’Malley has donated all his papers and work – a complete archive of his career, to Brock University.

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Francois Duffar

Winner 2006

Cossette Communication Group

Mr. Duffar was instrumental in the development of a new working method in the Canadian advertising industry that was trademarked by Cossette in the mid-1970s and called ‘convergent communications.’

This concept – of offering a variety of marketing disciplines under one roof – was Cossette’s point of difference and a major contributing factor to the company’s success. Cossette is now the largest communications group in Canada and is represented in key markets across the country with offices in Halifax, Quebec City, Montreal, Ottawa, Toronto, Winnipeg, Edmonton and Vancouver. Cossette is also an international presence with offices in the U.S., England and the Far East. Cossette has a total of 14 offices and some 1,500 employees. Mr. Duffar is very active within the local community. He is a board member of several non-profit social and cultural organizations, as well as private communications and high-tech firms.

Mr. Duffar was personally responsible for raising millions of dollars for the Maisonneuve-Rosemont Hospital Foundation in Montreal and was equally influential in fund-raising activities on behalf of St. Justine’s, a hospital for children in Montreal.

Other organizations in which Mr. Duffar is actively involved include the Montreal Heart Institute and Domaine Forget, a music school at University Laval.

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Claude Lessard

Winner 2006

Cossette Communication Group

Although Cossette opened its doors as a Quebec City graphic design studio in 1962, the story really began in 1972, with the arrival of Claude Lessard. Claude was a recent business school graduate from Université Laval who had a clear vision and the support of a small group of committed and entrepreneurial partners.

Under Claude’s leadership, Cossette meticulously built the framework for its ascent in Canada. Within a decade after his arrival, the agency had expanded beyond its home base to establish a booming operation in Montreal and a solid foothold in the all-important and highly competitive Toronto market.

A key ingredient in this success was the development of a new operating principle, pioneered by Claude’s colleague, Francois Duffar. ‘Convergent communications’ – trademarked by Cossette in the mid-1970s – involved offering a variety of marketing disciplines under one roof. This became Cossette’s point of difference and a major contributing factor to the company’s growth and success.

Today, Cossette is not only among Canada’s largest communications organizations with offices from coast-to-coast, it is also a fully diversified, publicly traded company offering services across the full spectrum of marketing disciplines including mainstream advertising, direct marketing, design, interactive, public relations, research and more. It has also expanded into the United States, Europe, and the Far East, and currently employs some 1,500 people in 14 offices. Cossette’s client list reads like a who’s who of leading marketers and brands, including General Motors, Coca-Cola, McDonald’s Restaurants, Bell Canada, General Mills, Molson Breweries and Nike.

Claude is a board member for various companies and organizations, including Ronald McDonald Children’s Charities of Canada, the Institut de cardiologie de Québec, and Université Laval’s Faculté des sciences de l’administration.

At home and abroad, Claude Lessard is widely respected for his innovative, even non-conformist, management philosophy, based on three basic values – respect, loyalty and openness. He has been included among Québec’s new generation of builders in the field of business by L’Actualité magazine. He has been recognized in various ways by the industry, including the Gold Medal from the Association of Canadian Advertising in 1994, and the Spiess Award from the Television Bureau of Canada for his ‘continuous leadership in the Canadian advertising industry’ in 1993. In 2001, he earned the Grand Prix de l’Entrepreneur provincial (Media and Entertainment category), and the Grand Prix de l’Entrepreneur national (Service Excellence category) in Ernst & Young’s Entrepreneur of the Year program. He received an honorary doctorate in Management Science from Université Laval in 2002, and the Gloire de l’Escolle medal from Laval’s Association des diplômés in 1998.

Francois is very active within the local community. He is involved with the Montreal Heart Institute and Domaine Forget, a music school at University Laval, and serves as a board member of several non-profit social and cultural organizations, as well as private communications and high-tech firms. He was personally responsible for raising millions of dollars for the Maisonneuve-Rosemont Hospital Foundation in Montreal, and was equally influential raising money for St. Justine’s, a hospital for children in Montreal.

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Don Watt

Winner 2006

DW + Partners

Don Watt heads DW+Partners, a Toronto-based strategic retail services group dedicated to helping companies improve their brands and performance. The firm invests in, manages and enhances assets in the areas of branding, product development and packaging, retail planning and design, communications and innovative new technologies in support of the retail experience. It is driven by partner-led expertise to bring a new level of integration to retail thinking.

Don has amassed an impeccable track record as a master of retail strategy providing solutions for achieving retailer profitability. He founded and, until June 2003, led Watt International, one of the largest strategic planning design firms in North America. He is best known for providing innovative retail solutions for clients such as Loblaws, Wal-Mart, Home Depot, Safeway, Ahold, Do-It-Best Corp, Nestlé, Kraft and Cott Corporation.

His accomplishments are far-reaching and include development of the brand, stores and No Name and President’s Choice product programs for Loblaws; design of the Wal-Mart brand and the Super Center retail model, as well as their Sam’s Choice, Great Value and Equate retail brand programs. He created the Home Depot brand and prototype store concept. Early design credits include his design being chosen as the basis of the Canadian Flag, and contributing to the design of the Canadian Pavilion at Expo 67.

Don was recognized by the Harvard Business School for developing a firm that created unconventional solutions to classic profit-improvement problems, using strategic design to effect change in consumer response.

Don gives freely of his time in support of worthy causes. He is former chair of the Clarke Foundation (now the Centre for Addiction and Mental Health), where he developed ‘The Courage to Come Back’ annual fund-raising event, and the campaign to acquire P.E.T. technology, building a dedicated facility for it.

Don Watt is an in-demand speaker at international conferences on issues relating to brand and retail strategy. He also sits on the boards of Cott Corporation, The Forzani Group, Aastra Technologies Limited, Menu Foods Inc. and Pet Health Inc.

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Frank Palmer

Winner 2005

DDB Canada

“Foresight, insight, and not being afraid to take risks. But that’s not pure marketing. Whether it’s an advertising agency or a business, the main objective is to build brand value and shares.”

Known as the “winningest” man in Canadian advertising, Frank Palmer is one of the ad community’s most respected leaders. From his humble beginnings in Vancouver over 40 years ago, Frank has created Canada’s most creatively acclaimed marketing communications agency, remade DDB into a powerhouse brand, and changed the face of Canadian advertising.

By surrounding himself with the most creative minds and brightest talent in the early 1990s, Frank transformed his small west coast agency, Palmer Jarvis Advertising, into Canada’s top creative advertising agency with a reputation for effective and humorous work.

The chief engineer of the merger between Palmer Jarvis and the DDB network in 1998, Frank saw in DDB Worldwide a global business partner who shared the same creative vision. By successfully creating Palmer Jarvis DDB, Frank soon built a thriving agency network with offices in Vancouver, Edmonton and Toronto. Six years later, re-branded as DDB Canada, it still dominates the advertising industry awards circuit.

In 1999 Frank also became head of Queue Communications, the Canadian holding company for DDB Worldwide. In this role Frank oversees the development of DDB’s entire family of independent Canadian companies, which now includes DDB Canada, Downtown Partners and Anderson DDB Health & Lifestyle.

Frank was the recipient of this year’s Association of Canadian Advertisers Gold Medal Award, the industry’s most prestigious honour. The award was given to Frank in recognition of his outstanding contributions to the advancement of marketing communications in Canada.

“What has served me welI?… have always told the truth even though I knew it was going to hurt someone. It’s always about telling the truth.”

An exceptional leader in the business community, Frank is also a well-known philanthropist. In 2004, Frank created the Good Cause Award, a unique competition that provides a winning charity with a national public service (PSA) campaign worth over $2 million in donated creative development, production and media placement. The Canadian Mental Health Association is the inaugural winner of the Award, which is receiving international praise from advertising, media and the not-for-profit organizations.

Through DDB Canada, Frank has also donated marketing and advertising services for the United Way, the Duke of Edinburgh’s award, the Nature Conservancy of Canada, the Arthritis Society of Canada, the Rick Hansen Man in Motion Foundation, and St. Johns Ambulance.

Frank currently sits on the Board of Directors for the Duke of Edinburgh’s Award Young Canadians Challenge. He has also served as President and Board Member of B.C. Special Olympics, the National Advertising Benevolent Society (NABS) of B.C., President of the Advertising Agency Association of B.C., the Kinsmen’s Club of Vancouver, Trans Canada Advertising Agency Network, and Board Member of the Institute of Canadian Advertising, St. Paul’s Hospital Foundation and B.C. Sports Hall of Fame.

Born and raised in Vancouver, Frank’s eye for creative advertising stemmed from his passion for art. A graduate of the Vancouver School of Art, Frank still enjoys painting in his free time. Although his own job requires extensive travel, Frank has always found the time for his two children, Darren and Kirsten, and his wife Marika.

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Paul Lavoie

Winner 2005

I tend to describe what I do as storytelling, because at the end of the day that’s what we do very well. We tell our clients’ stories in a very strategic and very compelling way.”

In 1992, Paul co-founded TAXI with partner Jane Hope, successfully combining the disciplines of advertising and design. They believed this powerful combination would give a brand a more coherent and stronger voice in the marketplace.

Paul also felt fresh thinking was often stifled in the unwieldy corporate world of traditional agencies. So, TAXI reinvented its own minimalist structure. The belief being that a small, select team of experienced experts, just enough to share a cab, should take responsibility for every dimension of a brand.

“Doubt. The word doubt. “Doubt the conventional. Create the exceptional,” is the mantra at TAXI. Doubt is the most important state to be in if you want to create. Doubt is never assuming. When you’re solving a problem, you open up to new possibilities. Doubting is something we do at the beginning of every creative exercise.”

Their hunch proved correct as TAXI immediately became recognized in the industry for creating consistently strong brands through their fresh, unconventional approach. In November 2001, Taxi was named Agency of the Year by Marketing Magazine. Strategy Magazine, another leading Canadian trade magazine, has listed Taxi as one of Canada’s top ten agencies for nine of the past ten years. In December 2002, Taxi was named Agency of the Year by Strategy Magazine. Paul has appeared on many international award juries and is an active speaker and contributor to the Canadian Advertising & Marketing community. Paul chaired this year’s London International Advertising Awards, a first for any Canadian creative director.

Some of Taxi’s high-profile clients include MINI, Molson Breweries, Viagra, Telus , Astral Media ~ The Movie Network, Williams-Sonoma and the Wine Council of Ontario. In the past year alone, Taxi’s work has been recognized by virtually every major international show — Cannes, One Show, British Design and Art Direction and TAXI was listed at #35 in the 2002 Gunn Report’s Top 50 Most Awarded Agencies in the World in 2001.

“A brand that has never really been taken care of: Canada. I think Canada is a great product and a lousy brand. We’re seen as emulators. We’re not seen as innovators…We have all the ingredients that go into a great brand – a great story, innovation – but we haven’t been able to rally and organize to give them consistent meaning to ourselves and to the world. We don’t need any new logos. We have one. It’s a flag with a leaf on it.”

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