2020 Inductees

Recognized For Their Impact on the Canadian Marketing Field

Joe Jackman

Winner 2020 Inductee

Joe Jackman is the CEO of Jackman Reinvents, the world’s first and foremost reinvention company.

An advisor to consumer brands, retailers, B2B companies, and private equity partners for more than thirty years, Jackman has proven invaluable to leaders’ intent on sharpening strategy and orchestrating insight-led reinventions of their businesses.

Throughout his career as strategist, creative director, marketer, and Reinventionist, he has helped companies create the most powerful and relevant versions of their brands and businesses in record time; he is widely considered to be the leading expert on rapid reinvention.

In January 2020, Joe released his first book, The Reinventionist Mindset: Learning to Love Change and the Human How of Doing It Brilliantly. In it, Jackman traces his journey to becoming a reinventionist, and shows readers how to create purposeful change.

Jackman lives in Toronto, Canada; works across North America; and lectures around the globe.

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Nancy Marcus

Winner 2020 Inductee

Nancy Marcus is one of Canada’s most recognized marketing professionals in the consumer packaged goods (CPG) industry. Her keen strategic insights and superior, bold marketing innovations have made her an award-winning influencer for more than 40 years. She has had tremendous impact on how companies market their products in the CPG industry working collaboratively and cross functionally within the organization.

Nancy has been a trailblazer since the start of her marketing career at leading companies including Phillip Morris and RJR MacDonald as one of the few female VPs to have a seat at the executive level. Most recently as Chief Marketing Officer at Kruger Products, she was the only female on the KPLP Management Team for more than a decade. Nancy has successfully contributed to the changing CPG landscape by redefining how companies embrace marketing to deliver bottom line profitability.

Her keen insights and intuition position her as a “change agent” by demonstrating how brands can talk to a consumer from a women’s perspective with intelligence and respect. By applying this strategy, she has gained prominence as a brave marketing pioneer by developing breakthrough marketing and trade strategies within the dynamic grocery environment and her credible longevity has contributed to the success of KPLP as Canada’s brand powerhouse and market leader in the consumer tissue industry.

Since the beginning of her career, Nancy has helped to redefine the role of women in the industry. In each of her roles at various companies, Nancy has demonstrated that women can overcome obstacles, accelerate business growth and reach their personal aspirations. Her passionate entrepreneurial spirit, combined with her commitment to leading a balanced lifestyle and raising a family, is inspirational and demonstrates Nancy’s exemplary hard work and dedication to overcoming hurdles and reaching her goals.

A recipient of the 2014 Top 100 Most Powerful Women Award and the Star Women in Grocery 2014 Award, Nancy has been an active and dedicated participant in the industry and community, particularly those focused on the advancement of women in the workplace and nurturing and mentoring countless young professionals, providing valuable insights on how to flourish in the CPG industry.

She is a member of the WXN Wisdom Top 100 Mentoring program and has trained and mentored many young professionals, providing valuable insight on how to navigate, grow and succeed in the CPG and marketing industry.

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Morris Saffer

Winner 2020 Inductee

Morris Saffer is the Chairperson of Saffer Retail

While at the summer Harvard School of Retail in the mid 1960s, Morris Saffer published his pioneering philosophy ‘The Store is a Brand’TM

Based on this strategic approach, Morris founded the first advertising agency specializing in retailing.

At its peak, Saffer clients in Canada, U.S.A. and Latin America had combined annual sales over $50 Billion. Clients included The Hudson Bay Co, Allied and Federated Department Stores (Bloomingdales, Macy’s etc.), People's Jewelers, Zales, General Motors Dealers, Firestone and, most famously, and, most famously, Home Hardware’s 1000 stores, for over 40 years.

In 1977 Morris was the youngest, and only the second Canadian, elected to the American Retail Advertising Hall of Fame.

Morris co-founded the Chicago based American Retail Advertising and Marketing Association and served as its Chairman for 25 years (over 1500 retailers and suppliers attended its annual conference - in February - in Chicago!). RAMA later merged with the National Retail Federation. Morris also helped found the Toronto Retail Ad Club, which later merged with the Retail Council of Canada.

Morris became a retailer himself, investing in David’s Bridal and, as acting CMO, helped it grow to over 300 stores with a 25% share of the US Bridal Gown market. He sold his shares in 2000 after going public.

He was named ‘Marketer of the Decade’ in the '90s and received the inaugural Lifetime Achievement Award, from the Marketing division of the Retail Council of Canada in 2015.

In 2015 Morris sold his agency to the Paris based Havas network - one of the world’s largest marketing companies.

The ‘Store is a Brand’TM strategy builds a consistent, rewarding relationship with customers. This relationship is even more relevant in our digital era, where Branding Begins Online.

Today, Morris is Chairperson of Saffer Retail, developing data-driven, digital strategies, and integrating creative and media.

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Brian Scudamore

Winner 2020 Inductee

Brian is the Founder and CEO of O2E Brands

Serial entrepreneur and author Brian Scudamore has always taken the road less travelled. At just 19 years old, he pioneered the industry of professional junk removal with 1-800-GOT-JUNK?, turning a chore people avoid into an exceptional customer service experience. Then he scaled that success into two more home-service brands, WOW 1 DAY PAINTING and Shack Shine under the O2E Brands banner.

Brian learned the ins and outs of business by running his own, and believes that anyone with a fire in their gut and a vision for doing something incredible with their future can do the same. His philosophy, WTF (Willing To Fail), stems from his belief in the power of dreaming big, taking risks, and learning from mistakes.

Through franchising, he’s giving thousands of aspiring entrepreneurs the chance to live their dreams of business ownership. Find his book, WTF?! (Willing to Fail): How Failure Can Be Your Key to Success, at www.mywtfbook.com.

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Anthony von Mandl, O.C., O.B.C.

Winner 2020 Inductee

Anthony is the Founder and CEO of The Mark Anthonly Group of Companies

Intensity, infectious passion, overcoming obstacles by innovation, and an unwavering commitment to his vision led Anthony von Mandl to begin his journey more than four decades ago. Born in Vancouver and European educated, Anthony without resources, founded a wine importing firm in Vancouver at the age of 22. Despite difficult initial years, he successfully grew Mark Anthony Wine Merchants, and in 1981 began to realize his audacious dream: to produce world-class wines in British Columbia’s then unknown Okanagan Valley. Little did he know that in order to self-finance his vision he would organically build a more than $3B corporation from the ground up without outside financing – and along with it, a collection of enduring and iconic brands that would disrupt the beverage alcohol business in the U.S. and Canada, and connect with consumers for decades. Today, the Vancouver-based, private and family-owned Mark Anthony Group has no debt and self-finances all expansion.

Anthony risked everything to purchase a near bankrupt winery in the Okanagan Valley and as no one believed in his dream had to find a way to self-finance capital-intensive vision. His only option was to innovate by creating ‘new to the world’ drinks brands, pioneering new categories including the world’s first flavoured ciders with the Okanagan Cider Company in the early 1980’s, followed by the creation of the Mike’s Hard Lemonade in the 1990’s and most recently, White Claw ‘The purest hard seltzer in the world.’

Mike’s has since gone on to achieve iconic brand status in America and White Claw Hard Seltzer over-night captured hearts and minds of consumers who have made it the #1 brand with 60% market share in the explosive hard seltzer category in the U.S. and became the leading RTD (Ready To Drink) brand in Canada in its first month. Building on this success in North America, Anthony has begun building White Claw into an iconic, global brand. Mark Anthony is the leading company in the ‘Ready to Drink’ category in the U.S. and is the fourth largest brewer in America out of some 8,000 breweries.

It took until 1994 when his Mission Hill Family Estate winery stunned the international wine world by winning the International Wine & Spirit Competition in London for ‘Top Chardonnay Worldwide’ that he knew his dream had legs. Mission Hill Family Estate has since been transformed into an internationally renowned architectural winery landmark, built to endure centuries. It has been called “the gold standard of wineries” by Condé Nast Traveler and “The Versailles of the Valley” by The New York Times. After winning ‘Canadian Winery of the Year’ for the sixth time, Mission Hill Family Estate surprised the pundits by winning the prestigious ‘Best Pinot Noir in the World’ trophy at the Decanter World Wine Awards in London, which put the Okanagan on the international Pinot Noir map.

Anthony assumed ownership of CedarCreek Estate Winery in 2014, recognized three-times as ‘Canadian Winery of the Year’. CedarCreek joins Mission Hill Family Estate and the newly released CheckMate Artisanal Winery, which was awarded the first-ever perfect back-to-back 100-point scores for a Canadian wine for its exceptional ‘Burgundian-style’ Chardonnays.

Anthony’s passion for innovation continues with the recently completed Martin’s Lane Winery, the world’s most radical Pinot Noir winery. Architecturally stunning, the 6-level gravity-fed winery is carved deep within a steep mountainside. The inaugural Martin’s Lane vintage was awarded 97-points. In 2019, Liquidity Wines joined the family’s collection, along with Road 13 Vineyards in 2018, winner of the 2018 ‘Canadian Winery of the Year’ Award. Each winery operates independently, the common purpose is to build an international prestige following of wines that are hard to find and stand alongside the best in the world.

In spirits, Mark Anthony owns Glendalough Distillery, Ireland’s first craft whiskey and gin distiller producing unique spirits at the highest end. In 2018, Mark Anthony set out to change the way consumers view Canadian Whisky, and once again put Canada on the world stage, by innovating and launching Bearface Whisky, which won ‘Gold’ at the 2019 International Wine & Spirit Competition in London, and awards for ‘Best New Whisky’ and ‘Excellence in Innovation’ at the Canadian Whisky Awards. The Company’s, Toronto-based Mark Anthony Wine & Spirits business is Canada’s leading importer and distributor of fine wines, spirits and import beers.

In 2016, Anthony was appointed as an Officer of the Order of Canada and is also a recipient of the Order of British Columbia; both honors recognize his innovative contributions to enhancing Canada’s international reputation in the wine industry. A former YPO International Board Member, Anthony holds four Honourary Doctorates and has served on the Advisory Boards of the Ivey School of Business at the University of Western Ontario and the Sauder School of Business at the University of British Columbia. He is also a co-recipient of ‘The Warren Bennis Award for Leadership Excellence’ alongside A.G. Lafley, former CEO of Procter & Gamble. Previous winners include Mikhail Gorbachev, Benazir Bhutto, and Howard Schultz of Starbucks. Anthony is also Chairman of The von Mandl Family Foundation, supporting the arts, health initiatives, environmental conversation and vulnerable communities in Canada and the U.S.

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